Juiced Events, originally called Juiced Audio, is an Event Tech and Entertainment company that provides light, sound, and fun to any event. I collaborated with the branding/marketing team at Reaction Digital to rebrand company for their 25th anniversary.
Since the name gave us a great foundation to build the brand upon, the logo was design to symbolize the orange fruit. Using rounded letters, pairing it with a leaf shape for the established date, and using water droplets as design flourishes.
the citrus fruits - orange, lemon, lime, and grapefruit, have influenced the colour palette of the rebrand.
